Closer to customers through innovation

The world’s largest SAP Sales & Service Cloud migration to V2

Discover how Döhler was able to lift sales and service performance to a new level.

In the food and beverage industry, speed and scalability are the currency of success. But what happens when legacy systems become a brake on innovation? This case study shows why global market leader Döhler decided on a fundamental transformation – and how Solvia supported this journey as a strategic partner.

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Global Player

About Döhler Group

Döhler is a global leader in manufacturing, marketing and supplying technology-based natural ingredients and integrated solutions. With over 9,500 employees in more than 130 countries, the company continuously drives digital innovation.

Industry: Consumer goods (Food & Beverage)
Revenue: > €3,5 Bn
Employees: 9.500+
Headquarters: Darmstadt, Germany

The starting point

When complexity becomes a barrier

Historically grown processes and disparate systems were slowing down efficiency.

Complex customer structures

Managing global key accounts across regions and partner networks.

Pressure to innovate

Thousands of sample and product requests demanded faster, scalable processes.

Lack of end-to-end processes

Regional differences and manual coordination slowed down sales and service.

The Solution

A clear ‚digital-first‘ strategy

Together with Solvia, Döhler chose a future‑ready cloud architecture.

SAP Sales & Service Cloud V2

The core of the global front‑office transformation.

SAP S/4HANA Integration

Seamless connectivity for end‑to‑end data consistency.

SAP CX AI Toolkit & SAP Joule

Process automation and conversational AI for higher productivity.

Key Performance Indicators

Measurable outcomes of the transformation

The new platform delivers impressive results:
More efficiency, lower costs, and strong user adoption.

Productivity increase

through optimized workflows

Cost savings

in sales and service processes

User satisfaction

thanks to a modern, intuitive UX

Management Statement

Sales Excellence re-defined

Why V2 is the key to greater speed and intelligence for us.

The technical depth and pace of implementation exceeded our expectations – a partner who understands SAP CX better than any other provider.

Michelle Emmerich

Teamlead Sales Excellence, Döhler Group

Deep Dive

Approach & Outlook

Exclusive insights in the full report

Learn how Döhler’s migration to SAP Sales & Service Cloud V2 set the course for future growth.